Change of direction
The project started as an app helping immigrants in Canada navigate local social conventions. But research made us question its premise: it asked newcomers to adapt without inviting others to do the same. That insight shifted our vision. We reimagined it as a shared experience that promotes understanding and celebrates cultural diversity across the world.
Challenge
The project started as an app helping immigrants in Canada navigate local social conventions…
Our Approach
The project started as an app helping immigrants in Canada navigate local social conventions. But research made us question its premise…
Visual Identity
Moodboard
We chose bright colours to evoke enthusiasm and reflect the game’s diversity.
Illustration style
Initially aiming for semi-realistic characters, we ultimately opted for simplified, stylized, and memorable designs that support personalization and fun, immersive animations.
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